You have a story, Too
How do you convey the essential positives of your brand in a form that’s entertaining, insightful, and effective? We develop, produce and shoot branded content for select clients serious about communicating their products, services, core values, skill sets, and adventures in business. Whether a case study, book trailer, or compelling, shareable video for your YouTube channel, we aim to discover and amplify the best of you…and your brand.
Check out work we’ve done for clients from a wide range of fields, including: commercial real estate, food/dining, media/arts, cause advocacy, and workplace wellness. If you’re interested in a consultation to see if we can create content for you, please fill out the form below.
Client: Let’s Eat vegas
Consulting on launch of YouTube Channel
Audience Development Strategies
Development of Content Categories for YouTube Channel
Let’s Eat Vegas is a restaurant review channel on YouTube, launched in June 2023. They sought out our advice while still in the concept phase and we created an effective strategy for their launch, while also helping to develop content categories that would speak to a large audience.
Let’s Eat Vegas achieved monetization on YouTube within two months of their launch. As of January 2024, they currently boast more than 2,300 subscribers with one video already achieving 40,000 views.
Client: Terry Coyne
CAse study video: Chrysler stamping plant acquisition/Transformation
Dual Profile video: A New Lease on Lumber
Case Study Video: Warehouse to Hip Tech Start-Up
15 Bite-size Business Tip Videos
15 Short Testimonial Videos
From case study to commercials
Commercial real estate transactions are complex and require not only vision, but specific knowledge and expertise, a wide network of accomplished colleagues and the subtle social skills to navigate multiple rounds of negotiations with key stakeholders. Terry Coyne, the most accomplished commercial real estate executive in the metro Cleveland area, wanted to convey the essential positives of his brand in a way that acknowledges the intricate process of CRE that he’s mastered by highlighting, in a case study, his largest deal so far: the acquisition and transformation of an abandoned Chrysler manufacturing plant. The case study videos we created for him logged more than 50,000 views on LinkedIn and provided an excellent capsule piece so that new clients could instantly understand the value-add of choosing to work with Terry. The accompanying humorous dual portrait showed Terry’s ability to collaborate with co-workers across the spectrum, the testimonials and business tips showcased Terry’s vast experience in the market, and the sixty-second advertisement was designed to inspire local entrepreneurs to reconsider their home town, Cleveland, as a base of operations.
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Client: MJ SHAAR
He’s Going to be okay, doctor? A video vignette about Loneliness, Stress and Depression
Video Keynote presentation
Developed more than 20 videos for MJ’s YouTube Channel
From stage to youtube
Before the pandemic hit, MJ Shaar was one of the top workplace wellness speakers in the country, anchoring major conferences on topics like: applying positive psychology and understanding stress. On a tight budget, we produced interstitial content for MJ that was shared as part of her keynotes and workshops, integrating stock footage with original messaging on the dangers of loneliness, stress, and depression. The pandemic fundamentally changed the landscape for Ms. Shaar and we pivoted with her, helping to establish MJ as a high quality provider of video keynotes, tailored to the priorities of the human relations departments seeking to improve the lives of their workers. While we cannot publicly release these video tutorials designed for corporate, in-house viewing, a private link is available as a work sample via the form below.
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Client: ANGIE WEILAND-CROSBY
Creating of three Point-of-View (POV) book trailers
Scarlet Oak Book Trailer #1: Scarlet-Speak
Scarlet OAk Book Trailer #2: John-Speak
Scarlet Oak Book Trailer #3: Smis-Speak
Book Trailers (With a twist)
Angie spent more than two years building up a sizable Pinterest and Instagram audience. With her soothing and profound nature quotes, she regularly reaches more than 9,000,000 views per month on Pinterest and shares to more than 39,000 followers weekly on Instagram. She came to us with a challenge: to produce an innovative trailer for her debut novel Scarlet Oak on a tight budget, during the pandemic, without posing any risk to cast and crew. Our solution: we designed not one, but three POV trailers that reflected the trio of narrators in Angie’s book. Each of their perspectives subtly informed the imagery selected to give audiences more information about the characters and plot, even with limited visual material. To accomplish this vision, we developed original voice-over, cast the voiceover artists and worked with them remotely on their performances, and then edited their audio tracks with commercially available footage from Motion Array. The book was released on Amazon in February, 2021 and quickly rose to the #1 position in the Magical Realism category of new releases.
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MJ SHAAR
“I have been working with Hunter/Fatelink for roughly year years now. Together we’ve done all kids of videos: very simple ones using only pictures, music and text, cartoon-drawing explainers with voice-over, shorts and high quality long-form videos for YouTube, full-production keynotes, trailers, and a brand new demo reel. A total of 75 videos so far! You can see the majority of them on YouTube.com/@MJShaar
In all cases, Hunter has figured out how to bring more dimension, more emotion, and more substance to each of these productions than I could have envisioned on my own. He’s helped me with each step: from scripting so that my content would be more humorous and engaging, to getting my lights/framing/filming organized the best way possible, to performing so that my sincerity would come across more powerfully. He’s also done wonders at the editing stage, finding the best cuts, weaving them together beautifully, selecting background music to make it all come to life. So many times I’ve felt that little explosion of joy and wonder at the final result!
Just as important, Hunter has taken the time to learn about me and my industry, and helped me develop my brand – and made sure I stayed on brand with each production! He’s helped me enlist collaborators to grow my Youtube channel and has shown consistent sensitivity and professionalism in all his dealings with everyone over the years. And he’s always delivered every project on time, and on budget.
Truly, I cannot recommend him highly enough!”
– MJ Shaar
LET’s EAT VEGAS
“Fatelink helped us strategize and prepare for the launch of our YouTube channel Let’s Eat Vegas. They advised us on the number and type of videos to release as well as the outreach approach to generate momentum. We received helpful voice performance notes, and they highlighted ideas to target for future videos. The folks at Fatelink are extremely knowledgeable about the YouTube algorithm and helped us choose SEO words and phrases to maximize our effectiveness. We started from 0 subscribers and within just two months, we were fully monetized, hitting both the 1.000 subscribers plus 4,000 watch hours. Thank you, Fatelink!”
– Richard Foster, Founder, Let’s Eat Vegas
Angie Weiland-Crosby
“I hired Hunter/Fatelink to create a book trailer for my magical realism novel, Scarlet Oak. Since the story is written in a unique style that mirrors the poetic spirit of embracing differences, I wanted an artist who could synthesize the innovative style with the sensitive subject matter. Hunter not only embraced my work, but understood it on a deep level. He immediately grasped that my story was multi-faceted, and needed to be showcased in a way that presented several viewpoints. And so he created three POV book trailers, all while keeping the novel’s voice and vision at the forefront. I appreciated how much he involved me in the process while still taking the lead and lending his cinematic expertise. I highly recommend Hunter, as he is an accomplished multi-disciplinary artist who brings talent, experience, authenticity, and soul to you and your project. He brought his brand of magic to my book trailers, and I loved them!”
– Angie Weiland-Crosby, Author-Influencer
Branded content inquiry
To discuss branded content for you or your company, please contact us. We will need a few details about your brand or product to generate a quote. Someone will get back to you within 48 hours.